23% of total visits to council websites in the first three months of 2013 have been from mobile devices, including smartphones and tablets, data collected by Socitm’s website take-up service has revealed. The service is used by over 100 local authorities to monitor usage of council websites.
According to Martin Greenwood of Socitm Insight: “These early results make clear the high level of demand for access to council websites from mobiles.”
The most popular services accessed via mobile users were schools/youth (16%), rubbish and recycling (15%), and leisure (10%).
The website take-up service began in 2004 and collects up to 25,000 surveys a month from council website users. Since January 2013, it extended these surveys to mobile users as well.
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