Digital Unite and Carphone Warehouse celebrated this year’s Spring Online, its digital inclusion campaign, at Carphone Warehouse’s flagship store in Westfield London near Shepherd’s Bush.
Digital exclusion is an issue that affects over 6.7 million individuals across the UK, of which around 5.8 million are aged over 55 years. Since 2002, Digital Unite’s Spring Online campaign has sought to tackle this overwhelming issue, bringing taster events and tutorials to venues up and down the UK; with last year’s event engaging with over 20,000 attendees. The campaign this year will be held from the 31st March – 4th April across the UK.
This week more than 50 Carphone Warehouse stores from Devizes to Dumfries have been taking part in one of the UK’s biggest digital inclusion campaigns of the year – Spring Online in association with Carphone Warehouse (March 31-April 4) – which aims to give older people a taste of the internet.
Staff at the stores have been showing them how easy it is to use tablets and smartphones to keep in touch with family and friends, pursue hobbies and save money.
Carphone Warehouse has sponsored the Spring Online campaign for the last two years. Its group CEO Andrew Harrison said: “We already have 50 stores signed up to host events this year allowing us to live by our motto, to improve people’s lives through technology.”
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