GOV.UK reaches one billion visits


Over the two years since its launch, GOV.UK has received one billion visits, it was announced by Minister for the Cabinet Office Francis Maude.

Launched two years ago, GOV.UK is the new online home for government services and information. The first ever single domain for government, GOV.UK replaced DirectGov and Business Link, as well as hundreds of separate department and agency websites. The website beat off stiff competition to win the Design of the Year Award last year.

On the second anniversary of its launch, the website has reached the milestone of one billion visits. Statistics show that the top three most visited pages: find a job, renew your vehicle tax, and calculate your state pension. The website is compatible across platforms, including smartphones and tablets, with over a third of visits coming from a portable device.

Other interesting statistics announced include:

–       GOV.UK ranks alongside websites such as BT, BBC weather, and Sky News in terms of weekly visits.

–       90% of visits have come from within the UK.

–       36% of visits now come via a portable device (24% mobile and 12% tablet). On a weekend, this increases to around 50%.

–       The highest proportion of those visits from a mobile device is to calculate childcare maintenance.

–       The top five internal search terms to date are (in order): jobs, trade tariff, universal jobmatch, job search, and passport.

–       So far, the top three transactions conducted on the site are tax disc renewals (67,000 a day), SORN (8,000 a day), and practical driving test bookings (4,000 a day).

Mike Bracken, Executive Director of the Government Digital Service (GDS) said:

“The GOV.UK team has worked hard, and it’s great to see their efforts rewarded like this. There’s still a lot to do, but one thing is clear: our agile, iterative, user-centric approach works. GOV.UK has won awards and praise from all over the world, but none of it would have happened without users.

“After two years, we’re still learning from them, and still iterating and improving the site in response to feedback. Long may that continue.”

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