Twitter: the go-to channel for UK councils?

Twitter, launched in 2006, has fast become the go-to channel for councils. Provisional research by Public Service Intelligence  found that 416 of the UK’s 433 local authorities (96%) have active official Twitter accounts.

In fact, many councils have more than one Twitter account. Birmingham city council, the largest local authority in Britain, has 89, including one for Chris Moose, the voice of the city’s Christmas market.

Councils are, however, failing to promote their social media channels online. Public sector IT professional body Socitm found that 89% of councils advertise social media accounts on their website home pages, but only 33% did this through their contact details page, and just 19% from the emergencies page.

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