How to create great online experiences

Public sector organisations increasingly need solutions for their digital services that include functionality for building great digital experiences quickly and deploying those experiences reliably.

A great digital experience greets an online visitor with personalized content, engaging them with the content he or she is most interested in, anticipating the next best step in the visitor’s unique journey, and seamlessly integrating personalized content, social experiences, and commerce if relevant.

Providing this integrated experience is a tremendous challenge; but even achieving that is not enough. It has to evolve continuously to keep pace with channels, devices, and the “next big thing” in the social world.

Although having the ideal digital experience is one challenge for digital marketing teams and IT to solve, another challenge is trying to develop those experiences faster and deliver them reliably and securely at scale.

Digital Lifecycle Management pulls together web content management, digital marketing technologies, application development and experience delivery to help create solutions for digital marketers, developers, and infrastructure professionals to work together on creating a futureproofed digital experience.

A new guide from digital experts, Acquia, explores how Digital Lifecycle Management works, outlining what needs to be addressed across six key stages of the digital lifecycle, from envisioning to iteration.

The guide offers essential reading for anyone involved in delivering and promoting online services across the public sector.

Download the full guide below:

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