New statistics have revealed that, by making its campaigns more cost effective, the Government Communications Profession saved £330 million for taxpayers in 2014-2015, compared to 2009 to 2010.
These new audited figures suggest that the profession cut spending by £1billion during the last Parliament.
These savings are a result of the policies introduced in 2010, designed to ensure “every taxpayer penny counts”.
Such policies include transferring to lower and no cost channels, including “digital and nudge techniques”.
Another important factor has been the “partnering with the private sector”. For example, the Superfast Broadband campaign, in partnership with the British Chambers of Commerce, has “helped to get the message to more than 92,000 businesses at no cost”.
According to GOV.uk, the total value of planned proactive communications in 2015-2016 is predicted to be 50 per cent less than it was in 2009-2011.
Events like the recent Paralympics are a great reminder of the importance of accessibility and ensuring equal and open access for all. ... read more
As part of our series on the Cloud, Adam Evans, Partnership Director from Agilisys recently caught up with Sean Green, Head of ICT at Tower Hamlets and Independent director of London Grid for Learning to talk about the potential of the London SuperCloud, and how it can help to deliver public services more effectively in the capital.