The goals of digital transformation are noble, but getting there isn’t always easy. Held back by legacy systems and decades of piecemeal problem solving, it can be difficult to develop a cohesive strategy.
According to the digital service experts at Squiz, organisations too often focus on immediate goals to the detriment of longer-term plans. When it comes to going digital, where are public sector organisations most often going wrong?
Allowing technology to trump services
Modern technology – like marketing automation and CRM — can often seem like a silver bullet, capable of solving all of an organisation’s problems. But focusing too much on individual technologies paves the way for integration issues in the future.
Leaving development to small teams in an ivory tower
It’s hard for isolated teams to have a realistic view of which solutions could help an entire organisation overcome the challenge of digital transformation. And, regardless of how good your team’s intentions and ideas are, their strategies will be met with resistance from the larger group.
Designing strategies for the organisation — not the citizen
Only when you develop a digital strategy with citizens at its core can your organisation develop products, services and delivery methods that will meet both their needs and your goals.
In “Digital-first, Citizen-centric” the experts at Squiz explain how to avoid these common pitfalls and lay out a four-phase plan for developing a transformative delivery strategy.
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