Oxford City Council is set to launch a completely redesigned website aimed at providing residents with a more convenient and user-friendly way to get things done online.
The site has been redesigned from the ground up to improve access across the full laptop, tablet or mobile device spectrum. A total of 40 per cent of visits to the council’s site were from mobile devices and over 50 percent of those were made using Apple products, yet the old site was never designed to be accessed in that way.
This increase in mobile access is in line with a national trend of a greater number of people choosing to access council services via mobile devices. According to Socitm, nationally there was an approximate year-on-year increase of ten per cent in mobile access.
The full range of services that you would expect from a city council website are available, in addition to plenty of visitor information as figures show that 57 per cent of site visitors come from outside Oxford.
With over 1.4 million users to the site each year, extensive research was used to arrive at its new design and layout, with all the pages on the website re-written to make them shorter and easier to read.
Increase online contact
A key part of the new site is the tenants’ portal. With this new addition, council tenants will no longer need to phone the Council when they need to report a problem or book a repair. This is in line with the council’s target of increasing the proportion of contact that is online to 27 per cent by year end 2015/16, rising to 37 per cent by 2018/19. Currently the figure reported by the council is 26 per cent.
The launch is the culmination of several months of hard work that has seen a new digital design agency, Leicester-based Spacecraft Digital, take over the design, development and support for the new site, built using Jadu software.
Councillor Susan Brown, board member for Customer and Corporate Services said: “I am delighted to see the new website launch this week. This has been the culmination of many months of work between Oxford City Council and Spacecraft Digital and the result is a much better site for local residents and visitors to use to find out about Oxford and Oxford City Council services.”
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