A Birmingham-based digital data firm has signed a new contract with the London Borough of Tower Hamlets.
The council has signed up to the Etive Technologies service, which sees personal and property digital data managed through a series of web-based ‘log books’.
In addition to Tower Hamlets, Solihull Community Homes and Gloucester City Homes have also signed up to the service which Etive said allowed their combined databases of nearly 40,000 tenants to better manage their tenancy and digital identity.
The deals will aim to help each housing association and council to streamline their services and personalise their offering by better understanding their demographics.
Stuart Young, managing director of Etive Technologies, said: “User figures from a recent report show 8.6 million people in the UK don’t engage online and, of those, 4.5 million are in social housing.
“In response to this, our service will enable councils and housing associations to better engage with those who are digitally disadvantaged.
“By aggregating each user’s online data, the Digital Log Book will allow those in social housing to have privacy and control of their personal information and access to tailored services.
“It will also help people and organisations to avoid loss and data, making it both easily accessible and reusable for the user online.”
Etive Technologies is one of 150 technology tenants currently based at Innovation Birmingham Campus.
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