Perth & Kinross Council has launched its new look website following extensive research with local residents.
The new site looks completely different to the existing one and marks a step forward in the Council’s drive to ensure residents and visitors can access as many of its services as possible online rather than by email, over the phone or in person.
Improvements to the site will be ongoing with additional content and functionality being added after it is made live as the Council expands the number of services and transactions residents can undertake online.
By streamlining the majority of the web content the Council has been able to present it in a way that makes navigating around the site so much easier. Importantly, the site has been fashioned around the main things that people want to do. The majority of visitors to the Council’s website have specific tasks in mind.
The new design also aims to be mobile friendly to compliment the increased use of mobile phones and tablets to access websites.
The website has been road tested by a user group of Perth and Kinross residents. Redesigned with their needs, as a representative group in mind, the result was that they found the site easy to both access and carry out their individual online objectives satisfactorily.
Leader of Perth & Kinross Council, Councillor Ian Miller said: “Everyone has been extremely positive about the new direction we have taken with our website. However we are eager to receive further suggestions from the public on how we can continue to improve the site. We will closely monitor comments on social media when the site goes live.
“Council staff have had a brief opportunity to preview the new site and the result has been overwhelmingly positive. It is apparent that making our website more user-friendly was not an option but a necessity. It is also evident that a well-designed Council website also improves people’s perception that the local authority is both efficient and effective.
“Although calls to our Customer Service Centre are extremely important to us, this new site is so easy, quick to use and available 24/7. We hope that residents who have traditionally telephoned the Council will give the website a try.”
The potential to improve outcomes by putting the citizen at the heart of how digital solutions are designed is significant
App is part of strategy to maximise residents’ access to the internet
NHS Digital launches next phase of a three-year Widening Digital Participation (WDP) programme
Website rises rapidly up Local Government Index following redesign