New strategic direction for BT’s public sector business

BT has appointed six new regional directors for its public sector business across the UK, in a move that will place greater focus on delivering services to public sector organisations on a regional and devolved basis.

In addition, each director has invested to grow their local team and offer more technical support to public sector customers.

The new appointments reflect a new strategic direction for BT’s public sector business in response to changing market conditions for the UK public sector, which includes the devolution of funding and responsibility for IT and communications technology from central to local government. The new strategy will meet the changing technology needs of public sector customers with a focus on supporting organisational transformation, cross-agency collaboration and the integration of health and social care.

The new regional directors will be responsible for BT’s public sector business across six geographic areas: Scotland; Northern Ireland; Wales and the South West of England; London and the South East of England; the Midlands; and the North of England (see notes to editors for the full list of appointments).

Led by Danny Longbottom, director local government & health, each regional director is responsible for implementing BT’s public sector strategy in their geographic area. This includes working with local NHS healthcare organisations, councils, schools and universities, as well as developing BT’s smart cities portfolio across the UK.

Longbottom explained: “We’ve adapted our strategy to meet the changing needs of our public sector customers across the UK. Whilst there are common themes – such as the decentralisation of IT spending and ownership and a drive to reduce costs – each geographic region faces unique opportunities and challenges. That’s why we’ve appointed senior executives who live in the area they’re responsible for. We’ve also invested significantly in our local sales teams to support them and help customers on their digital journey, regardless of which stage they’re currently at.”

“When we formed our new Business & Public Sector division last year, we brought our local, central government and health expertise together with EE’s public sector teams. This not only provides our customers with the best fixed and mobile networks, but also allowed us to realign the business to better respond to the changing needs of the market.”

BT has more than 1,800 public sector customers across the UK.

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