‘Digital Super Towns’ hold the key to UK growth

More than 50 towns and cities in the UK have the potential to become ‘Digital Super Towns’, or places where local businesses and communities are fully exploiting their digital resources to drive economic growth, a study commissioned by Vodafone shows.

These Digital Super Towns of the future can be found right across the country, and by fostering their development, the Government and local policymakers can help boost UK growth and productivity. As research by Tech City has shown, digital tech industries already generate £161bn of turnover for the UK economy.


A scorecard of future digital leaders

The ‘Digital Super Towns‘ research is the first of two studies Vodafone has commissioned as part of a new campaign to promote regional development and support the UK as a global digital leader.

Authored by Steve Hughes, a former Bank of England economist, the study focuses on towns and cities across England3 with populations of over 40,000, and looks at three factors that are critical to the UK’s future as a digital leader. These are digital infrastructure, such as 4G coverage; a digital economy, which includes businesses such as software companies; and digital skills, which are estimated using indicators such as school performance data. The study uses these three elements of digital potential to create a scorecard of the towns and cities best-placed to become tomorrow’s digital leaders.

Included in the scorecard are a range of towns and cities ideally suited to become Digital Super Towns. These are:

  • Altrincham
  • Tynemouth
  • York
  • Solihull
  • Bath

Altrincham, situated eight miles away from Manchester city centre, earns high scores in all three categories of digital potential because it has widespread 4G coverage, a skilled workforce, and a cluster of digital businesses in close proximity to one another.


Building Digital Super Towns

To pave the way for Digital Super Towns, Vodafone is calling on the newly elected “metro mayors”, as well as local and national government, to establish Digital Enterprise Zones in the towns and cities highlighted in the study. These Digital Enterprise Zones are designated geographic areas created to help local companies and communities fulfill their digital potential. They could do this by:

  • Performing a data audit to better understand the digital economies and digital skills of each locality.
  • Investigating whether SMEs could benefit from a voucher scheme to support digital marketing.
  • Examining how funding for digital skills that is raised locally could be used locally.
  • Incentivising investment in full fibre and 5G networks, and ensuring that mobile providers wanting to install additional masts have access to existing infrastructure, such as ducts and street furniture.
  • Encouraging network roll-out by introducing planning reforms and ensuring access to public sector land and buildings for network infrastructure.

Nick Jeffery, CEO of Vodafone UK, said: “The UK is already a leader in digital industries like the Internet of Things and virtual reality, and there is much more we can achieve if we make the most of our nation’s digital potential. The report Vodafone commissioned shows that this potential exists right across the country, from small businesses looking to use digital tools to open up new markets, to a student learning coding skills to develop a new app. With the right approach, the UK can unlock this potential and lay the groundwork for a wave of Digital Super Towns capable of delivering economic growth throughout the country.”


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