Government agencies and public sector stakeholders are increasingly looking to leverage social media to improve the quality of government services and enable greater citizen engagement, elevate public services, reduce costs, and much more.
Until recently, the communication within each stakeholder has occurred primarily in ‘traditional’ fashion –i.e. via direct mail, some email, print media, television, radio, press releases, etc. This communication is primarily one-way.
The rise of social media has opened new opportunities for communication in and among public sector stakeholders. It has also surfaced 5 key considerations. These are discussed in the white paper.